Nate Johnson wants to help you transform your body. I recently spoke with Johnson about his business, Steel Strength Training LLC.
Tell me about your business.
Steel Strength Training LLC was founded in 2014 with the purpose of helping busy men and women transform their body and lifestyle in three hours per week or less. We offer small-group personal training and online coaching.
Why did you decide to start it?
I was a personal trainer for over a year at one of the large, chain gyms in Birmingham. I quickly realized that most people feel like fitness is an all-or-none thing—you either have to work out every day and eat perfectly or it isn’t worth doing. This is so far from the truth! That’s why I stepped away from the large gym scene in order to create my own gym—Steel Strength Training. Steel Strength Training isn’t for “fitness people.” Steel Strength Training is for the normal man or woman who wants to look and feel their best without giving up a ton of their time.
What can patrons expect when they purchase services from you?
Our clients can expect to lose dress/pant sizes, build strength, and tone up with a time commitment of three hours per week or less. They can also expect a confidence, happiness, and energy level they’ve never experienced before.
What’s the best business advice you have ever gotten?
“Action is infinitely more valuable than sitting around and thinking about what move to make next.”
“Motivation comes and goes, but commitment is everything. If you want to be successful at something, you have to put in the work Every. Single. Day. Especially the days you don’t feel like it.”
What advice do you have for others interested in starting a business?
Come up with a good plan, then do it! I’ve talked to so many people who want to start their own business. They have a great idea and plan but simply won’t take the first step. Take that first step and figure out the details as you go.
What’s the biggest lesson you’ve learned as an entrepreneur?
Perseverance. I love what I do, I can’t express that enough. However, there are days of excitement where I feel like I’m on top of the world, and days of fear and doubt. I’ve learned to keep pushing on the days of fear and doubt because another victory is just around the corner.
Nothing great comes easily; the best things in life are worth fighting for.
What’s next for Nate Johnson and Steel Strength Training LLC?
Nate Johnson is a follower of Jesus, a husband to the world’s most amazing woman, a friend to many, and a full-time student at UAB. I’m always looking to love and to serve others better than I do now because I’ve been blessed with so much.
The next step for Steel Strength Training LLC is to get the word out and impact as many people as possible in the Birmingham area. You heard it here first: We’re going to be the go-to place for all things fitness in the next five years.
Do you have anything you would like to add?
I just want to say that fitness is for everyone; especially YOU! I know you’re busy. I know you have no time and no energy. But I promise if you give two to three hours per week, you can completely transform your body and your lifestyle. This will impact way more than how you look in the mirror (but let’s be honest, that’s a nice bonus.) You’ll have more energy and confidence to do the things you love with the people you love, and that’s exactly what I want for you.
To learn more about Steel Strength Training, visit the website.
